Interesting Social Media Article

Hi All~

As a follow-up to last week’s BPT, I thought this social media article was very relevant. It discusses that while 78% of companies report participating in social media, only 41% say they have a strategic plan in place to guide their efforts. Let’s not let our clients fall into the trap of participating in social media without a solid strategy in place!

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130723&nid=115750

Okay, I will get off my soap box now :-)
Laura

IKEA Facebook Campaign

For anyone who missed the "Tech Meetup" presentation yesterday, the team shared a great example of a simple, but very effective Facebook Campaign done by popular furniture store, IKEA. to promote the opening of a new IKEA Malmö store.

Basically, they just created a profile for the store manager, and started posting photos of IKEA showrooms to his photo album. The consumer who tagged his or her name on each individual product first, won that product.

"Instead of people just looking at a banner with furniture, we got them to personally promote IKEA. People gladly added their name to an interactive IKEA catalogue, and spread it to all their friends, only using Facebook's already existing functions."

There's a great recap video on YouTube (only 1:33) that illustrates how IDEA brought this marketing idea to life. Check it out

The Almond Board of California kicked off 2010 with some exciting new creative targeting its healthy men audience. During January and February, ten and fifteen second TV commercials ran on ESPN, mostly during SportsCenter. The TV spots were also leveraged online as pre-roll ads and rich media banner units on ESPN.com and CBSSports.com. And--I know, hard to believe there's more--men could play an "Almond Toss" game within banner ads running on ESPN and CBSSports.

Online performance metrics were very strong with click-thru-rates as high as 1.23% (campaign average 0.22%) and an average interaction time of 20 seconds for the rich media units!

If you haven't seen this creative, or played the Almond Toss game, be sure to check out www.AlmondBoard.com/ProSnacker

Talk to Laurel Muir or Katie Beer for more details.