For anyone who missed the "Tech Meetup" presentation yesterday, the team shared a great example of a simple, but very effective Facebook Campaign done by popular furniture store, IKEA. to promote the opening of a new IKEA Malmö store.
Basically, they just created a profile for the store manager, and started posting photos of IKEA showrooms to his photo album. The consumer who tagged his or her name on each individual product first, won that product.
"Instead of people just looking at a banner with furniture, we got them to personally promote IKEA. People gladly added their name to an interactive IKEA catalogue, and spread it to all their friends, only using Facebook's already existing functions."There's a great recap video on YouTube (only 1:33) that illustrates how IDEA brought this marketing idea to life. Check it out
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