Product packaging, along with all other aspects of the business world, has gone green. Organizations have found an opportunity to add value to their brands through sustainable packaging and can capitalize on the consumer goodwill which cultivates through such initiatives. Analysis allows companies to find opportunities for efficiencies and therefore reduce the overall long-term footprint of their product packaging. Emerging trends in from 2010 and into 2011 include:
- Design analysis –with the goal to reduce waste and utilize fewer, more sustainable materials
- Supply chain analysis – sourcing to local producers to reduce transportation costs and carbon emissions
- Active and Intelligent Packaging – allows for monitoring shelf life and reducing costs of product loss
The sustainable packaging industry currently generates nearly one hundred billion dollars in global revenue each year with biodegradable packaging as the fastest growing segment of the market.
