Shoppers in New York and LA had a unique opportunity to purchase a limited edition release of the redesigned classic Airwalk, JIM. Partnering with GoldRun, Airwalk placed virtual replicas of the shoe within pre-designated areas of NYC and Venice Beach. "To be able to buy one of 300 limited-edition pairs...shoppers had to locate an image of the shoe via augmented reality". Upon finding the virtual good shoppers could use it to purchase the actual product - the pop-up store made invisible. GoldRun, an augmented reality iPhone app, allows users to collect virtual goods much like a scavenger hunt. GoldRun expressed that their "ability to subtly deliver brand messaging through compelling game-like experiences that also provide immediate and relevant user rewards" make it a good partner to all sorts of companies who would like to play in this space. Their recent H&M program is another great example of similar work.
Great work, inspiration, and helpful resources
Showing posts with label apps. Show all posts
Showing posts with label apps. Show all posts
Wednesday, November 10, 2010
Using Augmented Reality to Sell Goods
Shoppers in New York and LA had a unique opportunity to purchase a limited edition release of the redesigned classic Airwalk, JIM. Partnering with GoldRun, Airwalk placed virtual replicas of the shoe within pre-designated areas of NYC and Venice Beach. "To be able to buy one of 300 limited-edition pairs...shoppers had to locate an image of the shoe via augmented reality". Upon finding the virtual good shoppers could use it to purchase the actual product - the pop-up store made invisible. GoldRun, an augmented reality iPhone app, allows users to collect virtual goods much like a scavenger hunt. GoldRun expressed that their "ability to subtly deliver brand messaging through compelling game-like experiences that also provide immediate and relevant user rewards" make it a good partner to all sorts of companies who would like to play in this space. Their recent H&M program is another great example of similar work.
Tuesday, November 9, 2010
Kik It Up A Notch
Kik, a new entrant into the smart phone app market, has seen impressive growth so far. The company went from zero to one million downloads in fifteen days. For now, the app touts "Free real-time texting...By making Kik Messenger insanely fast, and by showing when a message has been sent, delivered, and read, texting with Kik feels like a face-to-face conversation." Created by Ted Livingston, Kik hopes to build its community and then given its capabilities eventually to roll out additional features. "Basically, Kik’s technology [will] let you wirelessly 'sling' any content on your phone to any device...I can go to my friend’s home and stream an HD movie from my phone onto his TV." While the app currently does not offer any of these features the advanced streaming technology could allow this application in the future. For now, Kik is very excited about the growth and is navigating legal red tape before releasing any music/video sharing technology.
Thursday, October 7, 2010
It's an App Revolution
It's small here, but check out another interesting infographic this time about app use.
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