New Isn't Always Better

Gap's new logo has created quite a stir amongst the social media and advertising world at large. The new logo was released last week and caused a viral "negative backlash that includes user-generated logo contest, a parody Twitter account and a Crap Logo Yourself website." While the new logo still resides on the Gap website, the old logo has been re-instated to Facebook. Now, the company is trying to ride the viral wave and updated their Facebook page with “We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”

Ads Worth Spreading

TED (Technology, Entertainment, and Design), a non-profit organization, passionately espouses that ideas have the power to “change attitudes, lives and ultimately, the world”. This organization actively seeks “ideas worth spreading” and awards people for their efforts in this pursuit. This Tuesday TED turned their sights to the advertising community with the challenge to create an “ad worth spreading”. Thirty second to 5 minute video advertisements, submitted by January 10^th, 2011, will be judged on their ability to “reinvent, inspire and engage audiences with a new definition of what video advertising can mean in the digital age, using TED.com as its platform.” Check out TED.com for more information on this enticing contest.