We have been working with Tervis, world leader in insulated drinkware, for the good part of 2010. The integrated SRG model was utilized by this Florida company beginning with new positioning work (Innovation Team) and has moved into the launch phase (Go-To-Market). We are currently working on packaging, POS pieces, corporate materials, brand book, and many other projects. The January 2011 launch date is nearing and in anticipation of increased traffic during the holiday season Tervis.com has been reskinned with the new look and feel. Check it out. You can also see our work on the Tervis Facebook page. Join the 18,000 other Tervomaniacs and Like it for an insider look at the completely devoted fan base.
Good work SRG!!
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