Thursday, October 21, 2010

Be Where They Are/Do As They Do


Geico's new ad made in Xtranormal in 15 minutes (the same amount of time it takes to save money with their product) demonstrates the "be where they are"/"do as they do" approach to reaching customers. Additionally the ad has created buzz and even been featured on Tosh.O. Not so bad for 15 minutes...

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