SRG GTM Spark

The Almond Board of California kicked off 2010 with some exciting new creative targeting its healthy men audience. During January and February, ten and fifteen second TV commercials ran on ESPN, mostly during SportsCenter. The TV spots were also leveraged online as pre-roll ads and rich media banner units on ESPN.com and CBSSports.com. And--I know, hard to believe there's more--men could play an "Almond Toss" game within banner ads running on ESPN and CBSSports.

Online performance metrics were very strong with click-thru-rates as high as 1.23% (campaign average 0.22%) and an average interaction time of 20 seconds for the rich media units!

If you haven't seen this creative, or played the Almond Toss game, be sure to check out www.AlmondBoard.com/ProSnacker

Talk to Laurel Muir or Katie Beer for more details.